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| Holistic Advertising |
Attract the Right People |
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Would you like to tell over 1,900 holistically minded people about your service, product or event?
The Spirit of Transformation newsletter goes out to well over 1,900 people in the UK and abroad who enjoy learning more about wellbeing. They represent a huge number of people personally known to me who have a similar interest in personal growth, from spirituality to nutrition, and take a self-empowered approach to their life and health. Many of them work in the holistic and healthcare sector. They also include journalists from the holistic press, publishers and holistic event promoters.
Statistically most people need to see you three to five times before they'll contact you, if you're selling a workshop place, product or service. Each time they see your ad or someone mentions you, it's like a little nudge and, after enough nudges, they may pick up the phone.
Advertising Rates
I only take ads that appeal to self-aware readers to ensure it's the right market, and I know repetition works. That's why, if you want a one-off ad it's currently £60, but if you book and pay for a series to
be placed any time within the following six months, all subsequent ads
are half price. So a one-off ad is £60, two ads are £90, three ads are
£120 and four ads are £150.
Frequency
There
are two issues a month to choose from, at the beginning and the middle
of each month. If you book a series it's best to appear in one issue per month for optimum results.
Ready to book? Click for advert booking instructions
'Wonderful ad for my rune course in your newsletter-already received a call from a lovely journalist in London who hopes to write an article on them.' Ann O'Keife
If you'd like to browe past newsletters to see if your ad would be suitable,
click here . Remember that all the ads in these past newsletters are still on the website and still being picked up by search engines. |
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What you get for your money
 The Energy Exchange
- Copy of up to 175 words
- A graphic (picture)
- A main weblink and an extra different embedded weblink if needed, such as a link to venue directions
- As well as the main mailing the newsletter goes out automatically every day for the rest of the month to new subscribers
- Regular advertising of the newsletter in the holistic press and on the internet ensures a constant flow of new readers
- If you buy a series, you can change your copy for each one at no extra charge
- Each newsletter is archived on the Spirit of Transformation website, becoming web content that search engines can find
- Archiving raises your google profile. Try Googling the following past advertisers - they're all in google's top 5 with their newsletter ads, so it's still working for them - some over a year later: 'Loreen Visser, Transformed Self' 'Anna Ziman workshop', 'Ann O'Kiefe workshop', 'Matthew Pruen workshop'
'I had such a huge response from my adverts - and Nikki's advice on what would work best was invaluable. Within just a few days I had over 28 people sign up to my programme. This is really the spirit of co-operation as well as a wonderful partnership and I will definitely advertise again!' Sarupa Shah,
www.heavenlyspaces.co.uk
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Would you give a stranger your number?
 Probably not - most of us wouldn't. Business is no different - it's about building trust and familiarity. Whatever you're offering, your potential customers need time to get to know you. Appearing in an opt-in enewsletter which attracts the market you want is like having a personal, trusted introduction.
It's not always about how many people are on the mailing list either - how many actually get delivered and opened are important factors too. Spirit of Transformation has open rates way above the industry average.
A one-off ad isn't enough to build a relationship. In an enewsletter you may be luckier because it's already in a trusted source and readers may have heard of you before, so it could be the nudge they need. However, you might use at least part of your ad to generate leads for the future. It's like getting business cards at a networking event or swapping details at a workshop.
For people to part with their contact details you need to offer something they value as well as something representative of your service. It gives them a taster so they can decide if they'd like more. It could be your top tips, a relaxation technique, a way to resolve conflict or your best hayfever remedy. Whatever it is, make sure it's something helpful that they will value. |
Newsletter Statistics
- The website, where newsletters are archived, has increased visitor numbers by 250% over the past 12 months.
- The newsletter has increased its readership by 57% in the past year
- 40% of readers live in London and the South East
- 25% of readers live North or East of London but below the Scottish border
- 13% of readers live outside the UK
- 11% of readers live in Wales and the South West
- 7% of readers live in Scotland
- 4% of readers live in Northern Ireland or Eire
'Twelve people signed up to my Enewsletter after you featured me in yours - a fantastic result!' Pam Carruthers, Astrologer | |
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