The newsletter is currently read by well over 3,100 subscribers in over 80 countries and is advertised regularly in the holistic press, as well as appearing on Facebook, Twitter and Linked In.
The most productive adverts have an online element that does not restrict the demographic. For example events that also offer online products, or services that can be accessed by phone/internet as well as in person. Events need to be residential or easily accessible to a wide area. Any unsuitable adverts will be refunded.
Since the newsletter archive has a long shelf-life with search engines, please mention any add-on services that are not date-sensitive if you're advertising an event. e.g. Your workshop advert can be enhanced with a link to your online products or phone consultations. If you'd like to browse past newsletters to see if your ad would be suitable, click here.
Advertising Rates and Booking Payment
A one-off ad is currently £150: this includes formatting and amendments taking up to an hour. Volume Discount:
If you book and pay for two, the subsequent ad, amendments and formatting has a third off:
so two ads are £250. If you book a series of three (which is often the most effective) you get the third ad free. All ads need be placed within six months from time of booking and three identical ads cannot run concurrently.
There are currently two issues to choose from, at the start and the middle of each month. Please mention in the 'instructions to seller' box that appears during the payment process which issue(s) you're booking or put it in a separate email. Once you have booked, please follow the advert booking instuctions below by clicking on the 'step by step instructions' link.
If you choose an issue which is now full and you don't want any other date, then you'll be refunded in full.
Readers are typically people who enjoy learning more about wellbeing and personal growth, from spirituality to nutrition, and who take a self-empowered approach to their life and health. Many of them work in the holistic and healthcare sector. They also include journalists from the holistic press, publishers and holistic event promoters.
Newsletter Statistics 2018
Of the approx 3,100 readers (people opt in and out all the time so it's a average snapshot):
29% of readers live outside the UK e.g. USA, Canada, Australia (see subscriber countries below)
29% of readers live in London and the South East
24% of readers live North or East of England
9% of readers live in Wales and the South West
6% of readers live in Scotland
3% of readers live in Northern Ireland or Eire
Social Media, where the newsletters are posted, currently has around 3,000 followers/subscribers
'Twelve people signed up to my Enewsletter after you featured me in yours - a fantastic result!' Pam Carruthers, Astrologer
Subscriber countries currently include readers from: UK, USA, Australia, New Zealand, Canada, France, Germany, Austria, Italy, Luxembourg, Belgium,
Ireland, Scotland, Isle of Man, Sweden, Norway, Finland, Iceland, Denmark, The Netherlands,
Gibraltar, Malta, Spain, Portugal, Greece, Switzerland, Poland, Russia, Kazakhstan,
Slovakia, Serbia, Croatia, Romania, Estonia, Slovenia, Belarus, Macedonia, Turkey, Mexico, Colombia, Argentina, Peru, Brazil, Chile, Guyana, Costa Rica, Puerto Rico,
Israel, Lebanon, Egypt, Nigeria, Zimbabwe, Kenya, Ethiopia, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman, South Africa, Cyprus,
Malaysia, China, Mauritius, Ghana, India, Bangladesh, Pakistan, Myanmar, Bhutan, Thailand,
Vietnam, Philippines, Sri Lanka, Papua New Guinea, Trinidad and Tobago, Jamaica, Bermuda, Saint Lucia, Barbados, Dominica and Singapore.
Advertisers and Readers Comments
'Thank you so much for running my recent advert in your newsletter. Within an hour of it being sent out, I was getting email enquiries. Interested people entered the competition to win a free guided meditation and others visited my website and signed up to my e-newsletter. I know that the people who are attracted to your newsletter are the right market for my services because they have a genuine interest in personal growth and healing. Your unique voice, perceptiveness and humour make your newsletters a really interesting read. So many other e-newsletters are just vehicles for self-promotion whereas yours genuinely inspire, inform and heal.' Jackie Stewart, Healer and Flower Essence Practitioner, Preston, Lancs
'Advertising in your newsletter has been very valuable in helping me to make the connections with those who are spiritually ready for ascension work.' Kia, Ascension Light, Leicester,
Well done on the newsletter...and the advert is certainly
a bargain. I thank you for your support.Dawn
Eagle Woman, Shaman, U.S.A.
Within a month of putting my advert in your mid month
local mailshot it had paid for itself. I'll definitely advertise
with you again!' Alison McDonald, Colonic Hydrotherapist, Brighton
Your newsletter is getting better by the month, and
I always thought it was great! It always has information
for people to integrate by just reading the front page and
not even following links. You're generous and magical like
that, you inspire me to do great things in my life.
Joan, Musician, Composer and founder of the Fortunate
Blessings Foundation U.S.A.
“My advert in the South East Newsletter brought
me a new workshop participant within two days, that’s
what I call great value” Pam Carruthers, Astrologer,
'I'm very pleased with the advert for my event and newsletter and have had subscriptions to the newsletter already. It has brought me one contact in particular who I've really connected with. Well worth it!' Chris Robbins, Earth Awareness and Transformation, Wales
I continue to love your newsletter-it's gorgeous, classy and informative. Love the colours. Lois, Psychotherapist, London
Just to say I enjoyed reading your newsletter and loved
the layout of it - I look forward to the next one! Annie,
Would you give a stranger your number? Making Your Advert More Effective
Probably not - most of us wouldn't. Business is no different - it's about building trust and familiarity. Whatever you're offering, your potential customers need time to get to know you. Appearing in an opt-in enewsletter which attracts the market you want is like having a personal, trusted introduction. It's not always about how many people are on the mailing list either - how many actually get delivered and opened are important factors too. Spirit of Transformation has open rates way above the industry average.
A one-off ad isn't enough to build a relationship. In an enewsletter you may be luckier because it's already in a trusted source and readers may have heard of you before, so it could be the nudge they need. However, you might use at least part of your ad to generate leads for the future. It's like getting business cards at a networking event or swapping details at a workshop. For people to part with their contact details you need to offer something they value as well as something representative of your service. It gives them a taster so they can decide if they'd like more. It could be your top tips, a relaxation technique, a way to resolve conflict or your best hayfever remedy. Whatever it is, make sure it's something helpful that they will value.
Increasing the Exposure of Your Advert
Even after the main issue date, each newsletter continues to go to new subscribers throughout the month and is posted on Twitter and Facebook. It is then archived on the website, so google will find your ad for a year or more.
'I had such a huge response from my adverts - and Nikki's advice on what would work best was invaluable. Within just a few days I had over 28 people sign up to my programme. This is really the spirit of co-operation as well as a wonderful partnership and I will definitely advertise again!' Sarupa Shah, The Soul Agent Blog
If you'd like to browse past newsletters to see if your ad would be suitable, click here.
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'The price of being a sheep is boredom. The price of being a wolf is loneliness.' Hugh MacLeod